This very succesful Jewish movement is known as Chabad and stands for ~Chochmah, Binah, Daat ~ which are the first three Sephriot of the Kabbalistic tree of Live, this means~ Wisdom, Understanding, Knowlegde~ but Lets start at the beginning with the first Chabad Rebbe, Rabbi Schneur Zalman of Liadi, also known as the Alter Rebbe,  founder of Chabad Lubavitch, who was born in 1745  in Liozna in Belorussia, and as excellent scholar, at the age of twenty standing on a spiritual crossroad, with one path led him to Vilna, home of the great Rabbi Eliyahu and the center of Jewish Scholarship, the other path led to Mezeritch, home of Rabbi DovBer, 'the Maggid' and student of Rabbi Israel ben Eliezer,  known as The Baal Shem Tov, founder of Chassidism.

In 1929 the Rebbe spend almost a year in the US in support of the Russian Jewry there, the Rebbe received a hero' s welcome, he visited major Jewish communities, in Baltimore and Boston, in the west St Louis, and the Rebbe received another warm welcome in both Chicago and Detroit. Thoughout his visit, he gained a lot of undrstanding of the challenges the American Jewry were facing.

The Rebbe asked other Orthodox groups for support in opening a few hundred Shuls in the near future, the demans of Rebbe were beyond their wildest dreams. But the Rebbe lost no time, effortlessly to save his students and Chassidim from war time Europe, he begun to infusing new life into American Jewry. All within two years he opend fourteen yeshivas,  primary day schools, Rabbi Shemaryahu Gurary the eldest son in law was appointed by the Rebbe to be director of all the yeshivas, he worked hard organizing and raising funds.

After the Rebbe, Rabbi Yosef Yitzchak Schneersohn passed away, Rabbi Yitzchak Dobov a elder Chassid from Manchester did approach Rabbi Menachem Mendel during the Shiva of his father in law, as did his friend Avraham Pariz in Tel Aviv and Rabbi Bentzion Shemtov, the leader of the Chabad community in London, in a letter sent to the Ramash declaring him the 7th Lubavitcher Rebbe, as did many Chassidim around the world.

In his first talk at the Farbrengen, the Ramash spoke of the need to strenghen the connection to the previous Rebbe, he himself was carrying out a sacred mission entrusted to him by his father in- law. As for the second talk, it seemed like a change, the tone was different, " It is customary he said in Yiddish, that in America, when you start something new with a statement, and many thought at this point that he was accepting leadership, but then he explained, " There are three loves intertwined, the love of G-d, the love of the Torah, and the love of your fellow Jews, if you only have love of G-d and not love of your fellow Jew, that is a sign that the service of G-d is deficient, the love of your fellow will bring you the love of G-d and the love of the Torah "  the Ramash asked this statement to be publicized. Everyone ramaind restless, the statement were not Maamarim.